Last updated: May 05, 2026
When you use our website and services, features such as cookies or similar technologies (hereinafter: "Cookies") are used as part of what is known as 'web tracking' and to ensure the technical functioning of our website. Web tracking means that user behavior can be traced. We do this to improve and personalize our services, as well as to optimize advertising. Web tracking also allows us to recognize you on other websites or social networks and show you personalized advertising there.
Cookies are small files consisting of letters and numbers that are stored on your browser or device and allow the Cookie owner to recognize the device when visiting websites or using online services. The website you visit may set Cookies directly (First-party Cookies) or trigger Cookies set by other domains (Third-party Cookies). While we automatically use some Cookies that are strictly necessary to provide the services you have requested, we ask for your consent for all other Cookies.
We use the following types of Cookies, the scope and functionality of which are explained below:
In addition to Cookies, we also use similar technologies, such as pixel tags. For the sake of clarity, we refer to all of them collectively as "Cookies" in this policy. You can set your browser to reject all Cookies; however, if you disable them, our services may not function properly.
We use strictly necessary Cookies on the basis of regulatory compliance (including GDPR), as they are indispensable to provide a digital service that you have explicitly requested or to enable the proper functioning of our website (such as login or system security).
As part of our necessary Cookies, we also use the Google reCAPTCHA Version 3 service to check whether requests on our website are made by a natural person or through automated processing ("bots"). The data transmitted includes the IP address, referring URL, device information, and navigation interactions.
We only use Cookies that are not strictly necessary with your consent, which you can select through our Consent Tool. You can withdraw your consent at any time by clicking on "Cookie Settings" at the bottom of the website.
Cookies in this category are used to record and statistically analyze the use of our services, in order to optimize our offers, marketing campaigns, and demand analysis.
We use cookies in this category to track and recognize users across different websites and devices. This allows us to display personalized advertising or measure the effectiveness of ads.
We use the Google Ads service provided by Google Ireland Limited. This service allows us to measure the effectiveness of advertising material and run remarketing campaigns. When you see a Google ad, a Cookie containing a unique identifier is stored. If you have an active Google account, Google may associate the visit with your account. For us, the collected data is only available in the form of anonymized statistics.
We also use the Enhanced Conversions feature. This feature supplements existing conversion tracking with hashed data from the website to improve the accuracy of our metrics, without revealing your personal identity to MelioPlay.
For information on how Google uses personal data and how to customize your advertising options, visit the Google Help Center and its Privacy Policy. You can find more details about general data processing and our contacts in our Privacy Policy.